Education

University of Vermont (UVM) | 2021 - 2024

B.S. Public Communication (GPA 3.80), Concentration in Community Media & Journalism, Minor in Applied Design, Dean’s List (2022-2023)

Professional Experience

Freelance | Self-Employed | 2021 - Present

Brand Strategist & Content Creator

  • Develop insight-driven brand identities, content strategies, and campaign visuals for emerging brands, nonprofits, and small businesses.

  • Designed strategic visual identities and messaging frameworks that clarified brand purpose and audience profiles.

  • Built email marketing materials and campaign flows using InDesign and Email Octopus.

  • Concepted, shot, and edited photography and short-form video campaigns for brands aligned to target audience behaviors.

HF Bar Ranch | Saddlestring, WY| Seasonal | May 2025 - Sept 2025

Bartender & Breakfast Cook

  • Delivered warm, high-quality guest experiences in a fast-paced hospitality setting.

  • Managed multiple responsibilities simultaneously, including food preparation, beverage service, and customer interaction.

  • Maintained cleanliness, organization, and safety standards during high-volume service.

  • Built rapport with guests, contributing to repeat visits and positive reviews.

WISSP | 2019 - Present

Co-Founder

  • Created and managed the brand identity, messaging, and website to communicate mission, impact, and product purpose.

  • Developed social, video, and digital content to tell human-centered stories and increase community awareness.

  • Secured $20,000 in funding by crafting the pitch narrative and visual materials for Whalebone Magazine x Faherty’s Lemonade Stand competition (2021).

  • Led outreach and partnerships strategy to expand visibility among NGOs and donors.

Baserange | NYFW | September 2024

Showroom Assistant

  • Provided showroom support by managing details, anticipating needs, and supporting smooth interactions between buyers, fit models, and press.

  • Assisted in Baserange’s showroom for SS NYFW

  • Stayed attentive to the needs of buyers and assisted with fit model operations

  • Communicated with both buyers and journalists

Modern Growth Exchange | Remote | Aug 2024 - Oct 2024

Marketing Intern

  • Supported two clients through marketing and brand design, translating strategy into clear, compelling communication.

  • Partnered with marketing and creative teams to shape messaging that aligned with audience insights and brand goals.

  • Developed social content, one-pagers, and digital assets.

  • Contributed to donor materials and digital storytelling initiatives to deepen engagement & strengthen brand narratives.

  • Ensured all materials reflected the strategic positioning and visual identity of each client.

Media Factory | Burlington, VT | Aug 2023 - Dec 2023

Outreach Intern

  • Supported the organization’s outreach for their crowd sourced film and screening

  • Shot and produced marketing videos for the event

  • Assisted with writing press relations and other public relations materials designs.

UVM Professional & Continued Education Dept. | Burlington, VT | Sept 2022 - Sept 2023

Marketing Intern

  • Helped launch TikTok accounts targeting prospective students and adult learners

  • Collaborated with PR and design teams to develop program-specific marketing content and graphics

  • Edited and optimized blog articles on WordPress to align with UVM’s brand voice and tone

Whalebone Magazine (Flow Trip Magazine) | Remote | May 2022 - Aug 2022

Editorial Intern

  • Supported the development of digital features using WordPress

  • Conducted research to spark ideas for upcoming issues and transformed interview transcripts into stories

  • Gained valuable experience writing with the direction of a style guide

Skills

Strategy & Research:

Audience insights, cultural trend observation, brand positioning, message strategy, storytelling

Creative & Content:

Art direction, content creation, campaign ideation, photography & video (shooting + editing)

Tools:

Adobe Illustrator, InDesign, Photoshop; Canva, CapCut

Additional:

Quick technical learner, cross-functional collaboration, social media fluency

Extracurriculars

Vice President of Recruitment & Member Conduct Committee | Pi Beta Phi | VT Beta Chapter

Club Lacrosse Team Member | University of Vermont

Writer | Her Campus Magazine | University of Vermont Chapter

Student Alumni Association | University of Vermont